A mobile app conversion rate is calculated by the user’s desired action on the advertiser’s website. It is easy to calculate the rate. You have to take the total number of conversions and divide it by the total number of users, then multiply it by 100. For example, if an advertiser runs a mobile ad campaign on social media that reaches an audience of 4000 people, and out of these, 200 users have clicked on it. So, the conversion rate for the campaign can be calculated as follows-
(200/4000) *100= 5% conversion rate
Conversion rates are important because it is an effective way to compare and contrast the performance of different advertising channels, and they can also measure the success for each campaign.
Today mobile apps are considered the best platform for every e-commerce business. But sometimes users can face difficulties while browsing these apps or related websites (i.e. problems during signing in). These problems can leave a negative impact on the rate of mobile app conversion but the good news is it can be avoided. Advertisers and every app development company can apply the following tips to get a good conversion rate.
1. Test the App Thoroughly:
A good app is the first step of a good conversion rate. It delivers a smooth experience for each and every customer, from easy navigation to custom search filters. So, it is best if developers thoroughly test the apps before launching them in the market.
There are many ways to save time and money while testing the App. Such as the developers can use a device emulator or a real device cloud to test the App without an actual device.
2. Design of the App:
The look and design of the App attract and impress users, so every icon has to be unique and impressive in the first glimpse. A good icon gives the App a distinctive identity. Not only icons but also the App needs to be impressive and personalized with an unique design to beat other competitors. The design of an application increases engagement and makes it successful because users interact with an app through its features, layouts, options, and overall interface.
3. Use Social Media for Promotion:
Nowadays, social media is a happening platform for every kind of e-commerce business promotion. Irrespective of the size of the business, proper promotion can help advertisers to get the maximum audience. Today, everyone uses a smartphone to browse social media sites to have the latest news from their families, friends, companies, and brands. These platforms can be used not only for selling but also for triggering users to download your App or sharing the purchase from the App through social sites. In this way, the App and the website will reach more audiences in less time span.
4. Write a convincing App Description:
To improve the conversion rate, advertisers should also focus on the app description and punchlines. Advertisers can write about discounts or the application’s authority by mentioning the awards won by the App or talk about the number of people using it. This will engage more users and make them eager to know about the products and prices.
5. Follow the Trend:
People love and trust you when you speak and think like them. By following the latest trends, every app development company can attract more users to them. This helps to increase the conversion rate of mobile apps.
6. Don’t Add too Many Advertisements:
E-commerce apps can show up internal ads that direct users to other pages or products or offers in the same App. App developers can add some advertisements to generate revenue which is necessary for their profits. But lots of advertisements can affect the user’s experience, and it can irritate them so much that it may even trigger them to uninstall the App or leave the website without viewing products and offers.
7. Use a Simple Registration Process:
Some apps require user registration before browsing the product and offer details. Specifically, e-commerce and gaming apps require compulsory user registration. But some users want to avoid or skip sign-ups because they get bored, so app developers should not put long registration forms to avoid a negative impact on the conversion rate.