As brands and influencers prepare for the holidays, promotional activities across numerous channels are in full force. To avoid getting lost in the stream of promotions, brands must come up with creative strategies to operate holiday marketing. As a result, many organizations rely on influencers to create content that is relevant to their target market. Running a successful influencer marketing campaign is not as simple as it appears. During the holidays, competition is especially fierce. This handbook is a great resource for companies that are developing and executing Christmas campaigns. Marketers should keep these five best practices in mind during the most beautiful time of the year.
Determine your campaign’s objectives. Influencer marketing on a budget
Influencer marketing is all about planning ahead of time for the outcomes you want to attain. The easier it is to organize each aspect of your campaign, the more clearly defined your goals are. You’ll need to define goals early on in order to brief the influencers with whom you’ll be working. Here’s how to set goals for your Christmas campaign:
- Make your objectives time-bound and specific.
- Make them believable.
- Establish key performance indicators (KPIs) to track progress.
It’s time to figure out how much you’ll spend after you’ve decided your Christmas campaign goals. If you plan beforehand, you can make the most of your Christmas marketing.
Collaborate with influencers with whom you’ve previously collaborated.
Collaboration with influencers you’ve already connected with can help you obtain more responses. It’s simple to evaluate prior influencers’ success in terms of meeting deadlines and providing relevant material. Influencers with whom you’ve already collaborated are also straightforward to contact and suggest a cooperation with.
As the year draws to a conclusion, expect a delay in response time. You should reach out to influencers early and have a backup plan in case you are rejected partnership or receive a slow response. Due to a higher demand for influencer-generated content over the holidays, brands may find that influencer fees increase, so plan your budget accordingly.
Set up a Christmas giveaway.
since the attitude of the season is one of generosity Use the holiday season to your advantage by launching a social media giveaway. Giving away your product is an excellent approach to market your company while also growing your social media following and online interaction. Encourage various influencers to participate in a sponsored giveaway. Make a rule for entering, such as following your brand on social media or leaving a comment on the product page, etc.
Micro-influencers can help you market your Christmas packages.
Many brands offer promotions or bundles of discounts during the Christmas sale.
As a marketing tactic, leverage niche micro-influencers.
Collaborate with ten to twenty influencers who are enthusiastic about your product and eager to give their thoughts on why it’s a terrific present.
Encourage them to post 2-3 articles at a time, in a staggered order. For example, during the product launch, product availability, and the weeks leading up to the holidays.
It can use Instagram stories, Snapchat stories, or tweets to promote YouTube videos and social media posts. As a result, you’ll be able to target both early and late buyers.
Create unique material and promote it effectively.
During the Christmas season, influencer activity peaks. Brands and influencers share a lot of promotional content on social media. In a competitive market, it would assist if you did something new to make your postings stand out. Your pieces will receive the engagement and reach they deserve if you use an effective content promotion strategy.
As an example,
Make a hashtag for your campaign.
Using a hashtag to promote your holiday campaign is an efficient approach to do it. This is a tactic that many marketers use, and you should attempt it as well.
Make use of well-known and specific holiday hashtags.
Using hashtags is one of the most effective techniques to increase the popularity of your social media posts. You can use hashtags like #holidaystyle, #christmasdecor, #newyearspecial, and others in your posts.
Finally, holiday campaigns are some of the most engaging throughout the year. Many shoppers are eager to shop but are unsure where to start. Consumers may be bombarded by Christmas advertisements, so enlisting the help of influencers is a smart method to reach out to them. As a result, you should generate material that is both honest and relevant to their needs. Now is the time to join the game. Make yourself a brand that people will remember.